Nestled between the Mission and Potrero Hill lies a neighborhood recently coined, "Mission Creek", in homage to the historic creek running below San Francisco. One mouth of the creek lies roughly underneath 17th and Bryant, in the heart of the Mission Creek neighborhood. Running from 16th to 23rd, between Potrero Avenue and South Van Ness, the Mission Creek neighborhood is home to an eclectic and growing mix of eateries, bars, salons, spas, healers, shopping, schools, business services, theaters, artists, entertainment and more. Merchants and residents are excited to continue building a sense of community in this area, through the promotion of events and the cultivation of green and communal spaces. A nascent merchant association encourages residents to think about the manifold advantages of supporting the various local, small businesses that make the Mission Creek area unique, while providing advocacy, networking and information to assist these companies.